Marketing Technology Specialist
Summary
World Insurance Associates is a unique insurance organization offering top products and services from major providers, combined with attentive service from local agents.
Founded in 2011, World is one of fastest-growing insurance brokers in the U.S. with over 2,200 employees in over 210 offices across North America. We specialize in personal and commercial insurance lines, surety and bonding, employee benefits, financial and retirement services, and human capital management solutions.
Overview
We are looking for a dynamic and creative, hands-on Marketing Technology Specialist to support our overall marketing efforts. You will be an integral part of the development and execution of marketing emails, automations and campaigns for internal and external communications. This position will involve collaborating with CMO, VP and copywriters and support projects for Retail and Wholesale Divisions. It will include training on our CRM system, EPIC.
Job Responsibilities
- Coordinates with internal team on marketing communications, planning, scheduling, deploys.
- Executes email campaigns using various platforms among which Pathway, Outlook, Mailchimp, HubSpot.
- Designs & develops email content using Stripo, html, Canva.
- Pulls client lists from EPIC; dedupe, clean and upload in ESP systems
- Supports digital team with marketing automation and email design/development, drawing on creativity and analytics.
- Contributes to competitor research and draws competitive intelligence.
- Assists in execution of marketing plans to reach target audience through identified channels, including list gathering, list cleaning, list management.
Qualifications/Skills
- Proficient in Microsoft Word & Excel, PPT, Outlook.
- High proficiency in HTML, Javascript, design and development platforms.
- Excellent written and communications skills.
- Ability to quickly learn and navigate new digital tools.
- Attention to detail and strong organizational skills.
- Passion for learning & problem-solving.
- This job has the possibility for remote work
- Bachelor’s degree in marketing, communications, design or web development.
- 3-5 years of experience in digital marketing is preferred.
- Experience with ESP, CRM and CMS systems is preferred.
- Copywriting is a plus.
- Experience in Financial Services or Insurance is a plus.
Equal Employment Opportunity
At World Insurance Associates (WIA), we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. WIA is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or Veteran status. In addition, WIA makes reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant or employee with a disability, unless the accommodation would impose an undue hardship on the operation of our business.